Progressive Web, a Chesterfield digital marketing consultancy with 15+ years of experience, specialises in websites, SEO, and Google Ads, transforming underperforming marketing into lead-generating success.
Transform customer reviews into your strongest ranking signal and trust builder across Derbyshire.
That one-star review from 2022 is still the first thing potential customers see. Meanwhile, your happy clients never leave reviews because you’ve never asked. Your competitors have 50+ reviews while you have 7. This is costing you customers every single day.
Reviews aren’t just about reputation anymore – they’re a ranking factor. Google uses review quantity, velocity, and recency to determine who deserves the map pack spots. But most Chesterfield businesses handle reviews completely wrong. They either ignore them entirely or panic when a negative one appears.
We manage your entire review ecosystem. From generating authentic reviews from happy customers to responding professionally to criticism within 24 hours. Every response is crafted to show future customers you care, you’re professional, and you fix problems.
For estate agents where trust is everything, trades where one bad review can destroy years of work, or mortgage advisers where credibility drives decisions – proper reputation management turns reviews into your competitive advantage.
Reviews That Rank and Convert
Ready to Own Your Reputation?
While competitors hide from reviews or handle them badly, you'll build an unbeatable reputation that dominates Chesterfield searches. Estate agents, mortgage advisers, and trades across Derbyshire trust us to manage their most valuable asset - their reputation.
Complete Review Management
Our goal was to create a professional website that simplified the mortgage process for our clients and showcased our brand. Simon helped us achieve that and more. The new site places the client front and centre, and his Local SEO strategy has helped us stand out in search results. Since we launched, our traffic has grown by 35%, and our search visibility has nearly doubled. Simon’s straightforward approach and deep expertise have been invaluable.
Hearthstone Mortgages
Local customers in Derbyshire trust reviews differently than city shoppers. In Chesterfield, word-of-mouth has always mattered – now it’s digital. When someone in Dronfield needs a plumber, they’re checking what their neighbours in Eckington said. When a family in Matlock needs a mortgage adviser, they want to see reviews from other Peak District residents.
We understand the local review ecosystem. Reviews on Chesterfield Post carry weight here. Being featured in Derbyshire Times’ recommended businesses matters. We know that trades in Staveley get different review patterns than shops in Bakewell’s tourist areas.
We also know how to handle the unique challenges of smaller communities. That unfair review from a competitor’s friend. The customer who threatened a bad review for a discount. The ex-employee with a grudge. In towns like Alfreton or Belper where everyone knows everyone, we handle these sensitively while protecting your reputation.
You’re not the only one. Here are some of the most common things people ask when they’re thinking about Reputation Management Chesterfield and what you really need to know before starting.
Absolutely - Google encourages businesses to ask for reviews. What's not allowed is incentivising reviews (paying or offering discounts) or only asking happy customers. We use ethical strategies that follow Google's guidelines while maximising your review generation from genuine customers.
We handle it immediately. First, we craft a professional public response that shows future customers you care. Then, if the review violates guidelines (fake, competitor, includes personal info), we manage the flagging process with Google. We have a 70% success rate removing genuinely fake revi
Through strategic timing and making it easy. We set up automated invitations sent when customers are happiest - after successful project completion, following positive feedback, or when they thank you. Combined with QR codes, SMS links, and email campaigns, we make leaving a review take 30 seconds.
Yes, every single one. Positive reviews deserve thanks - it encourages more. Negative reviews need professional responses showing you care about fixing issues. We handle all responses within 24 hours, crafting each to appeal to future customers reading them, not just the reviewer.
Google Reviews is priority one - it directly impacts rankings and conversions. But don't stop there. Build reviews across as many relevant platforms as possible - Trustpilot, Checkatrade, VouchedFor, industry-specific sites. Having a wide and varied review footprint helps you appear in AI search results like Google's AI Overviews and ChatGPT recommendations. When AI systems evaluate local businesses, they pull from multiple review sources to verify credibility. The more consistent 5-star coverage you have across platforms, the more likely AI will recommend you.
Reputation Management is a key component of our complete Local SEO service (£980/month), which includes GBP management, citations, links, content, and monthly reporting. While we can provide review management separately, it works best as part of the full strategy. Most Chesterfield businesses see better ROI with the complete package - we'll recommend the right approach during your free consultation.
This was our first website, and we weren’t sure where to start. Simon made the whole process easy and delivered a professional site that highlights our services and helps us attract local and commercial clients. He also synced our Google reviews, implemented a Local SEO strategy, and the site looks and works great on all devices too. Now we rank for key search terms in our area, and we’re getting more enquiries than ever. It’s been a fantastic experience working with Simon and Progressive Web.
Ready to grow your business online? Whether it’s building a high-performing website, boosting your SEO, or creating a Google Ads strategy, we’re here to help.