Build genuine local authority that Google trusts with strategic Derbyshire link partnerships
Here’s what most Chesterfield businesses don’t realise – Google checks who’s talking about you locally. Not just any links, but real local connections. When the Chamber of Commerce lists you, when Chesterfield FC mentions your sponsorship, when the Derbyshire Times features your story – these signals tell Google you’re a genuine local business.
But most local link building is done wrong. Buying generic directory listings won’t help your mortgage advisory rank in Matlock. Getting 500 blog comments won’t help your electrical business dominate Dronfield searches.
We build the links that actually matter – one quality local connection per page minimum. These aren’t random websites. They’re Chesterfield businesses, Derbyshire organisations, and local authorities that validate you as a real, trusted local business.
For estate agents competing with national chains, trades battling franchise networks, or financial advisers establishing local trust – proper local link building is the difference between page one and invisibility.
Real Local Authority
Ready to Build Real Authority?
While they waste money on spam, you'll build genuine Chesterfield connections that bring customers AND rankings. Estate agents, mortgage advisers, and trades across Derbyshire trust us to build their local authority properly.
Our Link Building Process
Our goal was to create a professional website that simplified the mortgage process for our clients and showcased our brand. Simon helped us achieve that and more. The new site places the client front and centre, and his Local SEO strategy has helped us stand out in search results. Since we launched, our traffic has grown by 35%, and our search visibility has nearly doubled. Simon’s straightforward approach and deep expertise have been invaluable.
Hearthstone Mortgages
We’ve built links for hundreds of Derbyshire businesses, and we know exactly which ones move the needle. A link from Chesterfield Borough Council carries more weight than 100 generic directory listings. A mention from the Derbyshire Business Awards beats any national blog post.
This isn’t about quantity – it’s about local relevance. We know that businesses in Bakewell benefit from Peak District tourism partnerships. Companies in Staveley can leverage Chesterfield Canal connections. Firms in Belper should be visible in Amber Valley networks.
Every town has its own ecosystem of local organisations, business groups, and community partnerships. We’ve mapped them all. From Glossop’s High Peak connections to Swadlincote’s South Derbyshire networks, we know exactly which links will boost your local authority and which are just vanity metrics.
You’re not the only one. Here are some of the most common things people ask when they’re thinking about Local Link Building Chesterfield and what you really need to know before starting.
Quality beats quantity every time. One link from Chesterfield Borough Council is worth more than 100 spam directory listings. We focus on securing 2-5 high-quality local links per month, plus your 50+ business citations. Most businesses see significant movement with 10-15 quality local links.
You could buy 1000 links for £50 from Fiverr. They'll probably tank your rankings. Google's Penguin algorithm specifically targets bought links. We build genuine relationships and partnerships that Google rewards, not penalises. Every link we build could bring you actual customers too.
Links from organisations within Derbyshire or that serve Derbyshire customers. This includes councils, chambers, BIDs, local newspapers, community groups, sports clubs you sponsor, charity partners, and other genuine local businesses. Not national directories or generic blog networks.
Standard link building chases domain authority from anywhere. Local link building proves you're embedded in the Chesterfield community. A plumber needs links from Derbyshire suppliers, not marketing blogs. An estate agent needs mentions from local property sites, not generic directories.
We have relationships across Derbyshire including Chesterfield Chamber, Derbyshire Times, Marketing Derby, various BIDs, local councils, and hundreds of legitimate local businesses. Each client gets a customised outreach list based on their industry and location.
Local Link Building is a key component of our complete Local SEO service (£980/month), which includes GBP management, citations, links, content, and monthly reporting. While we can provide link building separately, it works best as part of the full strategy. Most Chesterfield businesses see better ROI with the complete package - we'll recommend the right approach during your free consultation.
This was our first website, and we weren’t sure where to start. Simon made the whole process easy and delivered a professional site that highlights our services and helps us attract local and commercial clients. He also synced our Google reviews, implemented a Local SEO strategy, and the site looks and works great on all devices too. Now we rank for key search terms in our area, and we’re getting more enquiries than ever. It’s been a fantastic experience working with Simon and Progressive Web.
Ready to grow your business online? Whether it’s building a high-performing website, boosting your SEO, or creating a Google Ads strategy, we’re here to help.
