Know exactly where you rank for every search that matters across Derbyshire.
You Google “mortgage adviser Chesterfield” and see yourself at number 2. Your colleague searches the same thing from home and you’re nowhere. A customer in Dronfield can’t find you, but someone in Staveley sees you at number 1. Which is the truth? All of them.
Local rankings aren’t single positions anymore – they’re heat maps. Your position changes based on the searcher’s exact location, their search history, their device. You could be ranking #1 in central Chesterfield but invisible just 2 miles away in Hasland. Without proper tracking, you’re flying blind.
We track your real positions across every postcode that matters. Not just vanity searches from your office, but actual visibility from where your customers search. Grid tracking shows exactly where you dominate and where you’re losing to competitors.
For estate agents monitoring multiple office catchments, trades covering specific territories, or financial advisers targeting affluent postcodes – proper rank tracking reveals the truth about your visibility and exactly where to focus efforts.
Data-Driven Local SEO
Ready to See the Truth?
While competitors rely on vanity searches, you'll have precise data showing exactly where you rank across every Chesterfield postcode. Mortgage advisers, estate agents, and trades use our tracking to dominate their territories with surgical precision.
Professional Tracking Tools
Our goal was to create a professional website that simplified the mortgage process for our clients and showcased our brand. Simon helped us achieve that and more. The new site places the client front and centre, and his Local SEO strategy has helped us stand out in search results. Since we launched, our traffic has grown by 35%, and our search visibility has nearly doubled. Simon’s straightforward approach and deep expertise have been invaluable.
Hearthstone Mortgages
Traditional rank tracking tells you nothing useful about local visibility. Checking from your Chesterfield office shows different results than customers see in Wingerworth, Holmewood, or Whittington Moor. Even within Chesterfield, S40 rankings differ from S41, S42, and S43 postcodes.
We track rankings from multiple points across your service area. For a plumber covering Chesterfield, that means checking from Brimington, Staveley, Dronfield, and Clay Cross – not just town centre. For estate agents, it means monitoring from every neighbourhood where sellers might search.
This granular tracking reveals opportunities competitors miss. You might rank poorly for “electrician Chesterfield” from the town centre but dominate from Grassmoor. Or rank well for “mortgage adviser” from Matlock but invisible from Darley Dale. Without this data, you’re optimising blind.
You’re not the only one. Here are some of the most common things people ask when they’re thinking about Local Rank Tracking Chesterfield and what you really need to know before starting.
Personalisation. Google shows you results based on your location, search history, and device. You might see yourself higher because you've clicked your site before. We track from neutral positions without personalisation, showing what new customers actually see. This "incognito" view is the truth that matters.
We track daily but report weekly unless there's a dramatic change. Daily fluctuations are normal - it's the weekly trend that matters. Obsessing over daily positions drives you mad. We monitor constantly but only alert you to significant movements that need action.
Instead of one ranking position, we check from multiple points across your service area - creating a heat map of visibility. You might rank #1 in central Chesterfield, #3 in Staveley, #8 in Dronfield, and nowhere in Clay Cross. This grid view shows exactly where to focus optimisation efforts.
No. Track 20-30 keywords that actually drive business. For a mortgage adviser: "mortgage broker Chesterfield", "remortgage adviser Matlock", "first time buyer mortgage Derbyshire". Quality over quantity. We help identify which searches actually bring customers, not just traffic.
Yes. Service area businesses need this most. A roofer might not have a Bakewell office but wants to rank there. We track visibility across your entire service territory, showing where you rank for area-specific searches regardless of physical location.
Local Rank Tracking is a key component of our complete Local SEO service (£980/month), which includes GBP management, citations, links, content, and comprehensive tracking. While we can provide tracking separately (from £200/month), it works best integrated with active optimisation. Most Chesterfield businesses want tracking plus the work to improve those rankings - we'll recommend the right approach during your free consultation.
This was our first website, and we weren’t sure where to start. Simon made the whole process easy and delivered a professional site that highlights our services and helps us attract local and commercial clients. He also synced our Google reviews, implemented a Local SEO strategy, and the site looks and works great on all devices too. Now we rank for key search terms in our area, and we’re getting more enquiries than ever. It’s been a fantastic experience working with Simon and Progressive Web.
Ready to grow your business online? Whether it’s building a high-performing website, boosting your SEO, or creating a Google Ads strategy, we’re here to help.
