Progressive Web, a Chesterfield digital marketing consultancy with 15+ years of experience, specialises in websites, SEO, and Google Ads, transforming underperforming marketing into lead-generating success.
Fix broken listings and build consistent citations that prove you're a real Derbyshire business.
Your business name is slightly different on Yell than on Thomson Local. Your old address is still showing on 20 directories. Your phone number has three different formats across the web. These inconsistencies are confusing Google and destroying your local rankings.
Citations – your business listings across the web – are one of Google’s three core ranking factors for local search. But here’s what most Chesterfield businesses get wrong: they think quantity matters most. It doesn’t. Consistency does.
We’ve audited hundreds of Derbyshire businesses and found the same problems. Old addresses from before you moved. Phone numbers with and without area codes. Business names with Ltd, Limited, or neither. Each inconsistency tells Google you might not be trustworthy.
For mortgage advisers with rebrandings, estate agents with multiple offices, or trades who’ve changed phone numbers – proper citation cleanup and building is the foundation of local visibility. We fix the mess and build it right.
Clean Data, Clear Rankings
Ready to Fix Your Digital Footprint?
Every inconsistent listing is a vote against your credibility. While competitors confuse Google with messy citations, you'll build rock-solid local authority. Mortgage advisers, estate agents, and trades across Chesterfield trust us to get their citations right.
The Complete Citation Process
Our goal was to create a professional website that simplified the mortgage process for our clients and showcased our brand. Simon helped us achieve that and more. The new site places the client front and centre, and his Local SEO strategy has helped us stand out in search results. Since we launched, our traffic has grown by 35%, and our search visibility has nearly doubled. Simon’s straightforward approach and deep expertise have been invaluable.

Hearthstone Mortgages
Managing citations for Chesterfield businesses isn’t just about the big directories. It’s about understanding which local platforms matter here. The Derbyshire Business Directory carries weight. Being listed correctly on Peak District Online matters for businesses serving Bakewell or Buxton. The Chesterfield Post business listings influence local trust.
We’ve mapped every relevant citation source for Derbyshire businesses. From Alfreton to Glossop, we know which directories locals actually use. A plumber in Staveley needs different citations than a financial adviser in Belper. A restaurant in Matlock needs tourism directories that a mortgage broker in Dronfield doesn’t.
Plus, we handle the technical nightmare of cleaning up old citations. That old Virgin Media business listing. The BT Phone Book entry with your old landline. The Chesterfield Borough Council supplier directory with your previous trading name. We find them all, claim them all, fix them all.
You’re not the only one. Here are some of the most common things people ask when they’re thinking about Citation Building & Cleanup Chesterfield and what you really need to know before starting.
Quality and consistency beat quantity. We build 50+ citations on platforms that matter - Bing Places, Apple Maps, industry-specific directories, and trusted UK platforms. More importantly, we fix inconsistencies across the 200+ places you might already be listed. One inconsistent listing can hurt more than 10 good ones help.
Automated services create more problems than they solve. They can't fix existing inconsistencies, can't verify listings, and often create duplicates. We manually claim, verify, and optimise each listing. Plus, we know which Derbyshire-specific directories actually matter locally.
NAP stands for Name, Address, Phone. Google uses this data to verify you're a real business. If your name is "Smith Plumbing Ltd" on your website but "Smith Plumbing Limited" on Yell and "Smith Plumbers" on Thomson Local, Google loses confidence. We fix every variation.
The core platforms include Google, Bing Places, Apple Maps, Facebook, Yell, Thomson Local, FreeIndex, and 192.com. Plus industry-specific directories, Derbyshire directories, and relevant business associations. Each business gets a customised list.
Initial improvements often show within 2-3 weeks as Google recognises the consistency. Full impact typically takes 6-8 weeks as citations get indexed. The citation accuracy score improves immediately, giving you a clear metric to track progress.
Citation Building & Cleanup is a key component of our complete Local SEO service (£980/month), which includes GBP management, citations, links, content, and monthly reporting. While we can provide citation services separately, it works best as part of the full strategy. Most Chesterfield businesses see better ROI with the complete package - we'll recommend the right approach during your free consultation.
This was our first website, and we weren’t sure where to start. Simon made the whole process easy and delivered a professional site that highlights our services and helps us attract local and commercial clients. He also synced our Google reviews, implemented a Local SEO strategy, and the site looks and works great on all devices too. Now we rank for key search terms in our area, and we’re getting more enquiries than ever. It’s been a fantastic experience working with Simon and Progressive Web.
Ready to grow your business online? Whether it’s building a high-performing website, boosting your SEO, or creating a Google Ads strategy, we’re here to help.