Local SEO: 11 Ways to increase traffic to your business

If you are a small business owner, then it is important to be doing anything and everything that can help with organic traffic. This includes getting more reviews and writing better content for SEO purposes because these two things increase your visibility on the Google search results page when people look up keywords related to what you offer.

In this post, we will discuss 11 proven winners of increasing online visibility!

What is search engine optimisation?

Search engine optimization is the process of getting your website to rank higher in organic search results and targeting specific keywords that would result in your company being shown on Google.

The goal is for search engines to show your listing at or near the top of a list of results when people are looking for things like “Chesterfield SEO”.

Optimising SEO for localised businesses is different from regular SEO because it doesn’t just rely on the number of links to your website or other factors; it also relies on location-specific key phrases, such as “Chesterfield SEO”.

The goal would be to show up near or at the top of the list whenever someone searches for things like Chesterfield Search Engine Optimization.

This can require more research into which geographical locations you operate in so that people searching will find you when they are looking within those areas instead of outside where their presence isn’t established yet.

Why is local SEO important?

Localised search optimisation is a game-changer for small business owners that want to sell their products or services on the web using their website and should be the cornerstone of their marketing strategy.

Unlike regular SEO there is much more emphasis placed on the location of a business in relation to the searches approximation to it.

This provides a unique opportunity for a small company that is located in the same city or county to compete with bigger corporations. Imagine if you could rank higher than your nationally known competitors solely because of your location?

When people search, they will generally only see results relating to their current geographic area.

The ranking algorithm is designed so that when someone searches “SEO Chesterfield” and then clicks through to one of the first few links, they should always find helpful information about an established business nearby them rather than from across the country that has nothing relevant to offer them.

Previously, larger businesses could target areas where they might not have physical premises, making it difficult for smaller enterprises, with less marketing budgets and resources ranking for specific searches.

However now that GMB has been introduced and localised search engine optimisation is becoming more prominent in importance, smaller organisations are able to compete with larger corporations by focusing on what’s important for a customer who might be just around the corner.

1. Google My Business

Google my Business is a free and easy way for small business owners to update their information so that they can show up on Google.

GMB allows businesses to create a page with details about the physical location of where they are located, contact numbers, pictures of the establishment, operating hours or days open as well as videos depicting what its products or services are.

How important is Google my Business for digital marketing?

Google My Business is a very important piece of digital marketing for small businesses. It has the potential to bring in more customers by showing up on Google and giving people specific details about what you’re looking for.

For example, let’s compare two small companies, one with a GMB account and the other without. When searching for a pizza restaurant in Chesterfield, on Google Maps on the web, the first one with a GMB account shows up first. If both companies are in Chesterfield and have GMB accounts then it comes down to other ranking factors, such as reviews and both our proximity to Chesterfield.

The second one without, doesn’t show up even though it is also located in Chesterfield because they haven’t created their Google My Business page and added all of the information that’s required to rank higher for a specific keyword.

When I was looking for an accountant near Chesterfield, there were several different pages with good reviews but only two had claimed and optimised their GMB listing, adding website and contact details, which do you think I chose?

We already mentioned that Google my Business has levelled the playing field and crucially, is a totally free service. Having a chance that your website be top for a search is no longer only available for companies with deep pockets!

2. Social media

There are a lot of people who think that social media marketing is the same as Google my Business but it’s not.

Social media marketing has to do with building your business’ brand and constructing relationships with potential customers through platforms such as Facebook, Twitter or Instagram whereas Google My Business can be used to increase search traffic by explaining what you offer in detail on their website.

Think of social media as the way for people to get to know you, while Google my Business, with contact details like your phone number, web address and company info is a way for customers to find you.

We would always recommend both platforms, and best of all, they are free to set up and claim, unlike expensive pay-per-click (PPC) to set up and reap rewards from.

3. Online reviews

One of the best ways to rank higher in search results is by receiving reviews on popular review sites, such as Yelp and Google.

Doing a simple search for [business name] + “reviews” will give you an idea of how many reviews a business has online.

Many search listings will also display the number of reviews a business has. These ratings are usually related to how many stars you see next to each listing on Google Maps and what they say about that specific business.

The more reviews a company has, the better chance it’ll have at ranking higher in search results for its industry or region.

Let’s be honest, most of us will choose a business that has many reviews over a business that has none, especially if it’s in the same industry.

This is one of the first things that I check before ordering services from any business online – something as simple as checking what others are saying about them can be extremely helpful when making a purchasing decision.

4. On-page SEO

Creating a new website for your business is a great time to ensure your SEO strategies and website design is on the same page.

You need to ensure each page has a consistent name, address, phone number (NAP), blog articles are written that resonate with your audience and that “keyword or phrases” are used throughout the website.

Always spend time on keyword research. Knowing what your potential customers are searching for could be the difference between success and expensive failure.

Use images that people can relate to, perhaps of easily recognised landmarks or your physical premises and staff.

Include all relevant info, like opening hours, ensure they are the same on your GMB listing to ensure a good user experience, nothing harms conversion rates more than conflicting opening times on your website and GMB listing, which one is the correct one?

Don’t give potential customers any reason to choose your competitors.

Web design is more than just a pretty design. On-page search engine optimization is often done AFTER a website is built, but it should be done when you are designing the site as the design should reflect the content you need not the other way around.

5. Landing pages

Creating landing pages specific to a regional area and services is a great way to increase search traffic, they are specifically targeted pages that drive visitors to your site.

They should be created for specific keywords in order to attract more relevant and qualified traffic from Google’s SERPs (Search Engine Results Pages).

A landing page that target regions, such as “Agency Chesterfield” or “Web Design Chesterfield” are critical because of the high level of competition on broad keywords like “website design” or “SEO Chesterfield Agency”.

For example, digital marketing is an extremely competitive industry, so to have any chance of ranking we need to target specific keywords, like “SEO services Chesterfield” or “SEO Agency Chesterfield”, rather than more generic keywords such as “SEO agency” which could apply to every digital marketing agency in the world!

By creating specific landing pages for your websites you give yourself a much better chance of ranking for your chosen keyword in your regional area.

6. Content creation

The only way to climb the search engine rankings is to produce regular free content for your website that your audience wants to read and will give them loads of value, this is often referred to as content marketing.

Content marketing is a great way to build a professional relationship with your audience, share expert advice and of course sell products.

In order to rank for a keyword with content marketing, we need to ensure the following:

Quality of Content – this means that it is written in an engaging and informative manner which will have readers coming back again and again. It needs to be rich in relevant keywords as well.

The content you create should always give the reader ultimate value, if they don’t find it useful, they won’t read it all and they definitely won’t share it.

Quantity of Content – the more content you can create for a certain keyword or topic, the better; this will increase your chances of ranking in Google searches and building backlinks to your website.

Freshness – updating older posts with new information is crucial to maintaining good rankings and shows your audience that you’re active and interested in them.

By following this checklist you will be able to create content for your website which is informative and engaging, fresh with new information but still relevant for the reader.

7. Internal links

Internal links are important for SEO because they help search engines understand the relationship between your pages. You should always use our links to link different types of content (e.g., blog posts and landing pages) so that Google knows where each type of page is located within your website.

Internal linking also helps users navigate through a site because they become aware of what other information related to their initial search is on your website.

8. Contests and Giveaways

Contests and giveaways are good for SEO because they offer a call to action.

If your customer knows that the only way they can win is by filling out an entry form, they are more likely to do so than if you did not tell them this information and left it open-ended for them to decide what should be submitted.

Contests also bring more people to your website who may share the competition with their friends, which increases the number of people who will see your site and know about what you are promoting.

This is also a great way to increase engagement with customers, as well as put yourself out there in front of potential new clients.

The only caveat for contests is that they do not work if you have too many giveaways because then it may be seen as spammy and lose impact.

9. Voice Search Optimisation

Voice search optimisation is good for SEO because it is becoming more popular and Google will be prioritizing voice search results. This means that people who are looking for information in their area, such as “SEO services Chesterfield,” may find your site instead of a competitor’s because you have been optimizing your content.

Voice Search is a key tool for people searching on their mobile phones. By optimizing your content for voice search, you are increasing the chances of being found by people who are using this type of device to find information on a subject that interests them.

To optimise for voice search, you need to make sure that your content is readable in a short sentence and does not contain phrases like “read more.”

The text must be, clear, concise, and easy to read, just like a short snappy voice search that someone would carry out, for example, someone might use Siri and ask, Hey Siri, find me the best SEO Agency in Chesterfield.

10. Promote content in relevant online communities

Promoting content in relevant online communities will help your SEO strategy by linking back to your site and over time you will be known as an authority in your specific field.

When you are a member of an online community, it’s important to follow the forum rules and always share valuable content that is relevant to the community’s interests.

You should also make sure that you don’t spam by posting too many links in one post or contribute too much about your business outside of what others have been talking

11. Write guest posts

Writing guests posts on other peoples blogs can really help your SEO strategy.

If you have a blog, the easiest way to do this is by offering another blogger an article that they can publish on their site and link back to your content.

Guest posts are also important for business because they offer the chance to get your content in front of a new audience and to build backlinks that will improve your Google rankings which will result in more sales or clients!

Chesterfield SEO Services

As SEO experts, with many years of experience in digital marketing with our roots firmly in our home town of Chesterfield, we understand how crucial it is to drive business growth using online marketing.

Even though we help companies all over the globe with global SEO strategies, our regional SEO marketing still plays a major part in attracting new business for us.

The Best Chesterfield SEO Company!

If you would like to discuss more how SEO services can help your business or have an SEO and or website design project in mind then please get in touch, use this form or call us on 01246 461622 to see if we can help you.

In summary

Local search engine optimization is vital for any company looking to grow its web traffic and prosper.

An optimised GMB listing, SEO optimised website, social marketing, web directory submissions will give you a massive advantage over your competitors.

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