Client Success Story

WCR UK
Case Study

Building and Restoring a Digital Leader: Developed a high-performing website, implemented targeted SEO strategies, and executed a recovery plan to re-establish WCR UK as the leading provider of Plate Heat Exchanger products and services in the UK.

wcruk website portfolio image

Generated significant new business through SEO and Google Ads, attracting clients from industries across the UK.

Increased online product coverage, demonstrating authority with over 300 optimised product pages.

Recovered lost rankings, restoring WCR UK’s online visibility after Google penalties from prior marketing partner.

The Challenge

WCR UK, a leader in Plate Heat Exchanger products and services, approached us to establish their online presence and solidify their position as the UK’s number one provider in their industry. At the time, they had no digital footprint, and their goals included:

  • Showcasing their extensive service and product range, including service, repair, parts, and new equipment.
  • Capturing targeted keywords in search results to attract new business from diverse industries across the UK.

Later, WCR UK returned to us after switching providers, seeking help to recover from manual Google penalties and regain lost search rankings.

The Strategy

We delivered a multi-phased approach to help WCR UK achieve their goals:

Website Design & Development:

  • Built a professional, easy-to-navigate website showcasing WCR UK’s extensive range of products and services.
  • Developed customised templates and page-specific contact forms to enhance the user experience and boost conversion rates.
  • Created a robust URL structure to ensure easy crawling by Google and intuitive navigation for users.

SEO Strategy:

  • Developed and implemented an SEO campaign that secured high rankings for targeted keywords, driving significant new business from across the UK.
  • After manual penalties from a different provider, launched a recovery strategy, including:
    • Overhauling the website to eliminate penalties and improve search visibility.
    • Creating over 300 product pages optimised for long-tail keywords, enhancing WCR’s authority in the Plate Heat Exchanger niche.
    • Developed an extensive content strategy, creating over 300 product pages optimised for long-tail keywords to enhance authority in the Plate Heat Exchanger niche.
    • Implemented internal linking to improve site navigation, boost keyword rankings, and ensure Google could easily crawl the entire site.
    • Built high-quality backlinks to strengthen domain authority and improve search visibility.

Google Ads Campaigns:

  • Ran targeted Google Ads campaigns to promote services and products, driving additional traffic and leads.

Search Penalty Recovery:

  • Launched a recovery strategy after manual penalties, including overhauling the website to eliminate penalty triggers and regain rankings.
  • Focused on content optimisation, technical fixes, and strategic on-page enhancements to rebuild trust with Google.

The Results

  • Recovered lost rankings, restoring WCR UK’s online visibility after Google penalties.
  • Increased online product coverage, demonstrating authority with over 300 optimised product pages.
  • Generated significant new business through SEO and Google Ads, attracting clients from industries across the UK.

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Ready to grow your business online? Whether it’s building a high-performing website, boosting your SEO, or creating a Google Ads strategy, we’re here to help.