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Client Success Story

The Agency UK
Case Study

Transforming Estate Agency Online: Designed a high-performing website, implemented advanced SEO strategies, and equipped TAUK’s agents with Local SEO tools to drive growth and dominate their market.

tauk website portfolio image
The Challenge
The Strategy
The Results

45% increase in website traffic in six months.

90% increase in search visibility.

Local SEO training for sustainable growth.

The Challenge

TAUK approached us to transform their digital presence with a powerful, feature-rich website and a comprehensive SEO strategy. Their goal was to provide an exceptional online experience for both property buyers and their growing network of estate agents.

Key requirements included:

  • Property Listings Management: A robust property section synced with their CRM (REX) to give agents control over listings and reduce reliance on platforms like Rightmove.
  • Agent and Service Features: Comprehensive agent bio pages and an integrated shop for services like photography, drone footage, and video tours.
  • Scalability: Seamless integration with tools like Amazon AWS for media handling, Stripe for payments, and a custom-built Estate Agent Commission Calculator.
  • SEO and Local SEO: A strategy to boost TAUK’s national visibility while empowering agents with actionable Local SEO training to enhance their local reach.

The Strategy

To meet TAUK’s needs, we implemented:

  1. Website Design & Development:
    • Built on WordPress and Elementor for flexibility and ease of use.
    • Custom templates and plugins, including a bespoke Estate Agent Commission Calculator.
    • Fully responsive design optimised for all devices.
  2. CRM Integration:
    • Synced property and agent data from REX CRM to ensure seamless updates.
    • Advanced property search functionality tailored for user convenience.
  3. eCommerce Functionality:
    • Integrated Stripe payments to manage transactions for agent services.
  4. SEO & Local SEO Campaigns:
    • Optimised over 150 estate agent bio pages to boost individual visibility.
    • Conducted in-depth keyword research and on-page SEO to target national property-related searches.
    • Provided Local SEO training to agents, focusing on Google Business optimisation.
  5. Hosting & Media Handling:
    • Deployed on Amazon AWS for scalable, secure, and fast media storage.

The Results

  • 45% increase in website traffic within six months.
  • 90% boost in search visibility, driving highly targeted traffic.
  • Empowered agents with actionable Local SEO knowledge to enhance their local reach and client engagement.
  • Delivered a website that positions TAUK as a forward-thinking, client-first estate agency.

Website address: The Agency UK - TAUK
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Progressive Web is a digital marketing consultancy based in Chesterfield, Derbyshire, led by Simon Wilson, specialising in websites, SEO, and Google Ads. With over 15 years of experience, we help businesses transform underperforming marketing into lead-generating success stories.

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