Client Success Story

Spolton Mortgages
Case Study

Simplifying Mortgages, Building Trust: Designed a professional, compliance-approved website, developed a local SEO strategy, and built trust through Google Business reviews to position Spolton Mortgages as the leading mortgage advisory service in Lincolnshire.

spolton mortgages website portfolio image

Increased local search visibility for key mortgage-related terms in Sleaford and surrounding areas.

Over 190 5-star Google reviews, building trust and attracting new clients.

Streamlined user experience, guiding potential clients from inquiry to application with ease.

The Challenge

As a new startup, Spolton Mortgages needed a professional website and a strong local online presence to establish themselves as the go-to mortgage advisory service in Sleaford, Lincolnshire, and surrounding areas. Key goals included:

  • Building a user-friendly website that simplifies the mortgage process and aligns with their brand’s family-oriented values.
  • Creating a local SEO strategy to capture clients in their target areas.
  • Navigating strict compliance requirements for mortgage and finance advice websites.
  • Helping them stand out in a competitive market and build trust with potential clients.

The Strategy

To bring Nick’s vision to life, we delivered a tailored solution:

Website Design & Development:

  • Built on WordPress and Elementor, using custom templates for a sleek and professional look.
  • Designed the site to be easy to navigate, with clear explanations of the mortgage process to guide users and convert them into clients.
  • Ensured compliance approval by collaborating with the client and their compliance teams to meet industry regulations.

Content & Storytelling:

  • Created compelling content to tell the story of Spolton Mortgages and guide users through the mortgage process step-by-step.
  • Developed user journeys and landing pages to simplify complex topics and build trust.

Google Business Profile & Local SEO:

  • Set up and optimised their Google Business profile, which now boasts over 190 5-star reviews.
  • Implemented a local SEO strategy to capture search traffic from Sleaford and nearby areas, targeting keywords specific to mortgage advice.

Hosting & Ongoing Support:

  • Hosted the website on WPX for optimal speed and reliability.
  • Provided monthly maintenance to keep the site backed up, updated, and secure.

The Results

  • Increased local search visibility for key mortgage-related terms in Sleaford and surrounding areas.
  • Over 190 5-star Google reviews, building trust and attracting new clients.
  • Streamlined user experience, guiding potential clients from inquiry to application with ease.

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Ready to grow your business online? Whether it’s building a high-performing website, boosting your SEO, or creating a Google Ads strategy, we’re here to help.