Client Success Story

Hearthstone Mortgages
Case Study

Driving Growth for Hearthstone Mortgages: Delivered an SEO-optimised website, implemented targeted Local SEO campaigns, and repurposed podcast content across multiple channels to boost engagement and visibility.

hearthstone mortgages website portfolio image

35% increase in website traffic within six months.

95% boost in search visibility, driving more qualified leads.

Increased engagement by repurposing podcast content across multiple channels.

The Challenge

Hearthstone Mortgages needed a new website that reflected their mission to become one of the UK’s leading mortgage advisory companies. The project required aligning with their fresh branding, meeting strict compliance standards, and creating a platform to educate users about mortgages and finance. Additionally, they aimed to amplify their reach through Google Ads and Local SEO while repurposing their podcast content to engage audiences across multiple channels.

The Strategy

To meet Hearthstone’s goals, we approached the project with both technical expertise and a strong focus on communication and collaboration:

Website Development:

  • Built the site on WordPress and Elementor with custom templates for a polished, user-friendly experience.
  • Integrated compliance review workflows to ensure regulatory approval.
  • Enabled fast, secure media handling through WPX hosting.

Content Collaboration:

  • Partnered with Hearthstone’s content team to create compelling stories, user journeys, and educational landing pages.
  • Repurposed their “Industry Disruptors” podcast into blog posts and video snippets for Google Business updates.

Google Ads & Local SEO:

  • Launched targeted campaigns to promote key services and generate qualified leads.
  • Optimised their Google Business profile and implemented a Local SEO strategy for increased visibility in key areas.

Project Management & Communication:

  • Maintained clear communication channels with Hearthstone and their compliance team to avoid delays.
  • Regularly aligned with stakeholders to ensure that feedback was efficiently addressed and progress stayed on track.
  • Balanced technical jargon with clear explanations, empowering non-technical stakeholders to contribute effectively.

User-Focused Design:

  • Ensured the site was mobile-optimised and easy to navigate for users with varying levels of technical ability.
  • Designed with scalability in mind, allowing future expansions as the business grows.

The Results

  • 35% increase in website traffic within six months.
  • 95% boost in search visibility, driving more qualified leads.
  • Streamlined compliance processes to deliver a fully approved, regulation-compliant website.
  • Enhanced audience engagement by repurposing podcast content across multiple channels.

Ready to Create Your Success Story?

Whether you’re looking to build a high-performing website, drive targeted traffic, or boost conversions, we’re here to help. Get in touch to explore how we can create a solution tailored to your unique needs.

Let’s Get Started

Let’s Get Started

Ready to grow your business online? Whether it’s building a high-performing website, boosting your SEO, or creating a Google Ads strategy, we’re here to help.