Client Success Story

Breedon Electrical Ltd
Case Study

Building a Trusted Local Brand Online: Designed a professional website, implemented local SEO strategies, and integrated trust signals to establish Breedon Electrical as Chesterfield’s go-to electrical services provider for residential and commercial clients.

breedon electrical website portfolio image

Increased local search visibility, driving more leads from Chesterfield and surrounding areas.

Higher rankings for competitive keywords, including “electrician Chesterfield” and “electrical contractors Chesterfield.”

Improved client engagement through targeted service pages and enquiry forms.

The Challenge

Breedon Electrical needed their first website to establish their digital presence and position the brand as the go-to provider for both residential and commercial electrical services in Chesterfield and surrounding areas. Key goals included:

  • Showcasing the professionalism and expertise of Breedon Electrical across a broad range of services.
  • Attracting a mix of residential and commercial clients, with a focus on increasing commercial opportunities.
  • Improving local search visibility and achieving higher rankings in search engine results and map packs.
  • Overcoming the lack of initial assets such as images and content while leveraging existing trust signals like their excellent Google Business reviews.

The Strategy

We developed a tailored solution to help Breedon Electrical achieve their goals:

Website Design & Development:

  • Built a modern, responsive website on WordPress and Elementor with custom-designed templates.
  • Created individual service pages to cover their full range of residential and commercial offerings.
  • Integrated enquiry forms on key pages for direct lead generation.

Content Creation:

  • Worked closely with the client to develop professional, SEO-optimised content that communicated their expertise and services.
  • Highlighted their excellent reputation by syncing Google Business reviews and their Trusted Trader account to the website.

Local SEO Strategy:

  • Optimised the website with location-specific keywords to improve visibility for valuable search terms like “electrician Chesterfield” and “electrical contractors Chesterfield.”
  • Developed and implemented a Google Business strategy to align with the website and further enhance local SEO rankings.

Hosting & Ongoing Support:

  • Hosted the site on WPX for fast, secure performance.
  • Enrolled Breedon Electrical in our monthly support plan for regular updates, backups, and security.

The Results

  • Increased local search visibility, driving more leads from Chesterfield and surrounding areas.
  • Higher rankings for competitive keywords, including “electrician Chesterfield” and “electrical contractors Chesterfield.”
  • Improved client engagement through targeted service pages and enquiry forms.
  • Enhanced trust and credibility with integrated reviews and trust signals.

Ready to Create Your Success Story?

Whether you’re looking to build a high-performing website, drive targeted traffic, or boost conversions, we’re here to help. Get in touch to explore how we can create a solution tailored to your unique needs.

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Let’s Get Started

Ready to grow your business online? Whether it’s building a high-performing website, boosting your SEO, or creating a Google Ads strategy, we’re here to help.