Progressive Web, a Chesterfield digital marketing consultancy with 15+ years of experience, specialises in websites, SEO, and Google Ads, transforming underperforming marketing into lead-generating success.
Fix the technical foundation that search engines need to crawl, index, and rank your website properly in Chesterfield.
of users need "Good" Core Web Vitals for ranking boost
of global traffic is mobile-first indexed
conversion loss from 1-second mobile delay
seconds max for good LCP performance
Your content is brilliant. Your keyword planning is spot-on. But Google still won’t rank you because your site has technical problems. Slow loading speeds. Mobile usability issues. Core Web Vitals failures. Crawling errors. These invisible problems are costing you customers every day.
Technical SEO is the foundation everything else sits on. Without it, your content creation efforts are wasted. Your link building campaigns won’t deliver results. It’s like building a house on quicksand – everything eventually collapses.
75% of users need to have a “Good” experience across all Core Web Vitals metrics for ranking benefits, and 65.89% of global organic searches were mobile in February 2024. Meanwhile, a one-second delay in mobile load times can impact conversion rates by up to 20% according to Gartner studies.
We fix the technical barriers stopping Google from properly crawling, indexing, and ranking your Chesterfield business. From Core Web Vitals optimisation to mobile-first indexing compliance, we ensure your technical foundation supports your SEO goals, not sabotages them.
For mortgage advisers whose forms won’t load on mobile, estate agents whose sites crash under traffic, or trades whose pages take 10 seconds to load – technical SEO fixes are the difference between ranking and remaining invisible.
Technical Foundation for Success
Ready for Technical Excellence?
While competitors struggle with slow sites and mobile issues, you'll have a technically perfect foundation that lets your content and authority building efforts deliver maximum results. Google uses Core Web Vitals as a 'tie-breaker' between pages with similar content quality - giving technically superior sites the ranking advantage. Mortgage advisers, estate agents, and trades across Chesterfield trust us to build the technical foundation their success depends on.
Complete Technical Optimisation
Our goal was to create a professional website that simplified the mortgage process for our clients and showcased our brand. Simon helped us achieve that and more. The new site places the client front and centre, and his Local SEO strategy has helped us stand out in search results. Since we launched, our traffic has grown by 35%, and our search visibility has nearly doubled. Simon’s straightforward approach and deep expertise have been invaluable.
Hearthstone Mortgages
Technical SEO for Chesterfield businesses isn’t just about meeting Google’s standards – it’s about serving local customers who expect fast, mobile-friendly experiences. When someone in Dronfield searches for “emergency electrician” on their phone, they won’t wait 8 seconds for your site to load. They’ll call your competitor instead.
Mobile searches now dominate, and Derbyshire users are no different. They’re searching for Matlock mortgage advisers while walking down the street, looking for Bakewell restaurants while driving through the Peak District, finding Belper trades while sitting in their cars.
If your site isn’t technically optimised for these mobile-first searches, you’re losing customers to competitors who are. This isn’t just about responsive design – it’s about Core Web Vitals, mobile page speed, touch-friendly navigation, and ensuring Google’s mobile-first indexing sees your content properly. Our site audits reveal exactly which technical issues are holding you back locally.
You’re not the only one. Here are some of the most common things people ask when they’re thinking about Technical SEO Chesterfield and what you really need to know before starting.
Core Web Vitals are Google's key metrics for user experience: Largest Contentful Paint (loading), Interaction to Next Paint (responsiveness), and Cumulative Layout Shift (visual stability). Google recommends LCP under 2.5 seconds, INP under 200 milliseconds, and CLS under 0.1 for good user experience. These directly impact rankings and conversion rates.
Absolutely. Your site might look perfect to visitors but be a nightmare for Google. Hidden technical issues like slow Core Web Vitals, crawl errors, or mobile indexing problems can kill your rankings without you realising. Many Chesterfield businesses discover their "fine" websites are actually losing thousands in potential revenue due to invisible technical problems.
Absolutely. Technical fixes often provide immediate ranking improvements for existing content. When we fix Core Web Vitals, improve mobile experience, and resolve crawl errors, your current pages that were held back by technical issues can suddenly rank much higher. It's like removing the handbrake - everything accelerates.
Core Web Vitals improvements can show benefits within 2-4 weeks once Google re-crawls your pages. INP replaced First Input Delay in March 2024 as a more comprehensive responsiveness metric. Mobile-first indexing compliance often shows immediate improvements in mobile rankings. However, some technical changes like major site restructuring may take 2-3 months to fully impact rankings.
Yes, technical SEO provides the foundation for everything else. There's no point creating amazing content if Google can't crawl it properly or users abandon slow-loading pages. We recommend completing technical optimisation first, then layering on your search strategy and content work. This ensures maximum impact from every piece of content you create.
Technical SEO focuses on the backend foundation - site speed, mobile experience, crawlability, Core Web Vitals, security. It's often combined with our complete SEO service (£980/month) which includes technical fixes plus content optimisation and ongoing monitoring. Most Chesterfield businesses benefit from the complete package rather than technical fixes alone.
This was our first website, and we weren’t sure where to start. Simon made the whole process easy and delivered a professional site that highlights our services and helps us attract local and commercial clients. He also synced our Google reviews, implemented a Local SEO strategy, and the site looks and works great on all devices too. Now we rank for key search terms in our area, and we’re getting more enquiries than ever. It’s been a fantastic experience working with Simon and Progressive Web.
Ready to grow your business online? Whether it’s building a high-performing website, boosting your SEO, or creating a Google Ads strategy, we’re here to help.