Progressive Web, a Chesterfield digital marketing consultancy with 15+ years of experience, specialises in websites, SEO, and Google Ads, transforming underperforming marketing into lead-generating success.
Clear, actionable SEO reports that show exactly what's working and what needs fixing in your digital marketing.
of businesses say SEO positively impacted goals in 2024
of marketers say data is their most under-utilised asset
of all website traffic comes from organic search
months of data retention in Google Search Console
Every month you get a report full of charts, graphs, and technical jargon. “Rankings improved!” “Traffic increased!” But your phone isn’t ringing more. Your enquiries haven’t grown. You’re paying for SEO but can’t connect it to actual business results.
87% of marketers report that data is their company’s most under-utilised asset because most SEO reports focus on vanity metrics instead of business impact. Position 3 to position 2 means nothing if it doesn’t drive more customers. A 20% traffic increase is worthless if it’s all irrelevant visitors.
Our SEO reporting connects every metric to business outcomes. We track what matters – qualified traffic, conversion rates, customer acquisition cost, and revenue attribution. You’ll see exactly which keywords drive customers, which content converts visitors, and which SEO investments deliver the best ROI.
For mortgage advisers who need to justify marketing spend, estate agents tracking lead quality, or trades wanting to see real business growth – our analytics reveal the true impact of every SEO pound invested.
Data That Drives Decisions
Ready for SEO Reports That Actually Matter?
While competitors celebrate meaningless ranking improvements, you'll have clear proof of SEO's business impact. Mortgage advisers, estate agents, and trades across Chesterfield use our analytics to make smart decisions and prove ROI to stakeholders.
Complete Analytics Coverage
Our goal was to create a professional website that simplified the mortgage process for our clients and showcased our brand. Simon helped us achieve that and more. The new site places the client front and centre, and his Local SEO strategy has helped us stand out in search results. Since we launched, our traffic has grown by 35%, and our search visibility has nearly doubled. Simon’s straightforward approach and deep expertise have been invaluable.
Hearthstone Mortgages
Reporting for a Chesterfield business isn’t the same as tracking a London corporation. You care about local market share, not global traffic. You need to know if you’re dominating Matlock searches while losing ground in Dronfield. Standard analytics tools miss these local nuances completely.
We track hyperlocal performance across Derbyshire. Which postcodes drive your best customers? How do you rank in Staveley versus Bakewell? Are voice searches increasing from mobile users in Ashbourne? Do you appear in local map pack results when people search from different areas?
Plus, we understand seasonal patterns unique to Derbyshire businesses. Tourism spikes affecting Bakewell shops. Chesterfield market days driving local searches. University term impact on student areas. Your reporting needs to reflect these local realities, not generic national trends that don’t apply to your Chesterfield customer base.
You’re not the only one. Here are some of the most common things people ask when they’re thinking about SEO Reporting & Analytics Chesterfield and what you really need to know before starting.
Monthly detailed reports plus immediate alerts for significant changes. If your rankings drop, we'll notify you within 24 hours with analysis and recommendations. Quarterly reviews provide deeper strategic insights and planning for the next period. Dashboard access gives you real-time visibility whenever you need it.
Rankings are just positions in search results. Business results are enquiries, sales, and revenue. You could rank #1 for "mortgage broker Chesterfield" but if it only drives 2 enquiries monthly, that's different than ranking #3 but getting 20 qualified leads. We track both - where you rank AND what business it generates.
Yes, through proper attribution modeling. We track the customer journey from first search to final conversion. You'll see which blog posts drive the most enquiries, which keywords convert best, and which local SEO efforts generate actual customers. This connects every SEO investment to measurable business outcomes.
Immediate investigation and action plan. We monitor continuously, not just monthly. If traffic drops 20% or rankings fall significantly, you'll get same-day analysis explaining what happened and steps to recover. Most issues are caught early before they impact business, through our monitoring systems and alerts.
Extensively. Monthly competitor analysis shows who's gaining/losing market share, their content strategies, and new keywords they're targeting. You'll see opportunities they're missing and threats to watch. We track the top 10 competitors in your Chesterfield market, providing strategic intelligence for staying ahead.
SEO Reporting & Analytics is included in our complete SEO service (£980/month), alongside technical optimisation, content creation, and link building. Standalone reporting is available (£200/month) for businesses with existing SEO teams who need better analytics. Most Chesterfield businesses benefit from the complete package where reporting drives strategy.
This was our first website, and we weren’t sure where to start. Simon made the whole process easy and delivered a professional site that highlights our services and helps us attract local and commercial clients. He also synced our Google reviews, implemented a Local SEO strategy, and the site looks and works great on all devices too. Now we rank for key search terms in our area, and we’re getting more enquiries than ever. It’s been a fantastic experience working with Simon and Progressive Web.
Ready to grow your business online? Whether it’s building a high-performing website, boosting your SEO, or creating a Google Ads strategy, we’re here to help.