Progressive Web, a Chesterfield digital marketing consultancy with 15+ years of experience, specialises in websites, SEO, and Google Ads, transforming underperforming marketing into lead-generating success.
Build genuine authority with strategic link building that Google trusts and AI systems cite.
believe digital PR is most effective tactic for 2025
believe backlinks influence AI search results
of Perplexity citations come from Reddit
report positive ROI from link building
While you’re trying to get guest posts on random blogs, your competitors are getting featured in the Derbyshire Times, quoted by journalists, and mentioned on Reddit threads that AI systems like ChatGPT actually cite. 48.6% of SEO experts believe digital PR is the most effective link building tactic for 2025, yet most Chesterfield businesses are still stuck buying expensive guest posts.
Modern link building isn’t about paying £500 for a blog post nobody reads. It’s about building real authority that both Google and AI search systems recognize. When Perplexity or ChatGPT answer “best mortgage adviser Chesterfield,” they’re not pulling from guest posts – they’re citing Reddit discussions, news articles, and authoritative sources where real people recommend real businesses.
We build the kind of links that actually matter. HARO responses that get you quoted in national publications. Reddit engagement that builds genuine community authority. Local journalist relationships that result in press coverage. Digital PR campaigns that position you as the Chesterfield expert in your field.
For mortgage advisers wanting recognition as local experts, estate agents seeking media coverage for market insights, or trades needing authentic recommendations – strategic link building creates the authority that drives both rankings and actual business. Combined with solid technical foundations and expert content, this builds unbeatable local authority.
Real Authority, Real Results
Ready to Build Real Authority?
While competitors waste money on guest post farms, you'll build genuine authority through media coverage, community engagement, and expert positioning. Mortgage advisers, estate agents, and trades across Chesterfield trust us to build the links that actually matter - for rankings AND business growth.
Digital PR That Drives Results
Our goal was to create a professional website that simplified the mortgage process for our clients and showcased our brand. Simon helped us achieve that and more. The new site places the client front and centre, and his Local SEO strategy has helped us stand out in search results. Since we launched, our traffic has grown by 35%, and our search visibility has nearly doubled. Simon’s straightforward approach and deep expertise have been invaluable.
Hearthstone Mortgages
Link building for Chesterfield businesses requires understanding the local media landscape. The Derbyshire Times, BBC Radio Sheffield, Peak FM, and local business publications all need expert sources. Being the go-to mortgage adviser for Chesterfield property stories or the estate agent quoted about Matlock market trends – that’s real authority.
We’ve built relationships with journalists covering Derbyshire business, property correspondents, and local news editors. When they need expert commentary on housing market changes, business developments, or economic impact on local communities, we connect them with our clients. These aren’t paid placements – they’re genuine expert positioning.
Plus, we understand the digital communities where Chesterfield discussions happen. Reddit emerges as the leading source for both Google AI Overviews (2.2%) and Perplexity (6.6%). Active participation in r/chesterfield, r/derbyshire, and relevant industry subreddits builds the community recognition that AI systems increasingly value. Real people recommending real businesses in authentic conversations.
This digital PR approach works best when supported by comprehensive keyword research to identify which topics journalists and communities are discussing, and regular performance tracking to measure authority growth.
You’re not the only one. Here are some of the most common things people ask when they’re thinking about Link Building and Digital PR Chesterfield and what you really need to know before starting.
Traditional link building chases any backlink, often paying for guest posts on irrelevant sites. Digital PR earns links through genuine newsworthiness - media coverage, expert positioning, thought leadership. Only 2.2% of content published online produces more than one unique backlink, showing how competitive real link earning has become. Digital PR creates the kind of coverage that naturally attracts multiple high-authority links.
Reddit emerges as the leading source for both Google AI Overviews (2.2%) and Perplexity (6.6%), making it crucial for AI search visibility. When potential customers ask ChatGPT "best mortgage adviser Chesterfield," authentic Reddit recommendations heavily influence the response. We build genuine community presence through helpful participation, not spam.
Through HARO (Help A Reporter Out) and journalist relationship building, we can connect you with opportunities where your expertise matches journalist needs. Success depends on having genuine expertise, newsworthy angles, and consistent participation. Not every pitch succeeds, but positioning yourself as an expert source creates opportunities for coverage when relevant stories arise.
Absolutely. Our comprehensive SEO audit identifies technical issues that could waste link equity and reveals content gaps competitors exploit. There's no point building authority to pages that don't rank due to technical problems. We always start with the foundation before building the authority layer.
Link building without linkable content fails. Our content creation service develops the research, insights, and expert opinions that journalists want to cite. Combined with proper on-page optimization, this creates content that both earns links and converts visitors into customers.
Link Building & Digital PR is a key component of our complete SEO service (£980/month), which includes technical fixes, content creation, local SEO, and comprehensive reporting. While we can provide link building separately (from £650/month), it works best integrated with content strategy and technical optimisation. Most Chesterfield businesses see better ROI with the complete package - we'll recommend the right approach during your free consultation.
This was our first website, and we weren’t sure where to start. Simon made the whole process easy and delivered a professional site that highlights our services and helps us attract local and commercial clients. He also synced our Google reviews, implemented a Local SEO strategy, and the site looks and works great on all devices too. Now we rank for key search terms in our area, and we’re getting more enquiries than ever. It’s been a fantastic experience working with Simon and Progressive Web.
Ready to grow your business online? Whether it’s building a high-performing website, boosting your SEO, or creating a Google Ads strategy, we’re here to help.