Progressive Web, a Chesterfield digital marketing consultancy with 15+ years of experience, specialises in websites, SEO, and Google Ads, transforming underperforming marketing into lead-generating success.
Build the experience, expertise, authority and trust signals Google demands for YMYL sites and regulated sectors.
months to build foundational E-E-A-T signals
of YMYL sites lack proper expertise signals
higher conversion rates with visible credentials
weeks to implement basic trust infrastructure
You say you’re a qualified financial adviser, but Google sees no evidence. You claim years of experience, but there’s no proof anywhere online. You publish health advice, but Google can’t verify your credentials. Without proper E-E-A-T signals, Google treats you like every other unqualified voice on the internet.
According to a 2024 SEMrush study, pages with strong E-E-A-T signals saw a 30% higher chance of ranking in the top 3 positions compared to those with weak signals. But most Chesterfield businesses in regulated sectors – finance, health, legal, insurance – completely ignore these trust signals.
E-E-A-T isn’t just about adding author bios. It’s a comprehensive trust-building system covering your experience proof, expertise credentials, industry authority, and technical trustworthiness. Every signal must align across your website, business listings, social media, and third-party mentions.
For mortgage advisers whose advice affects people’s biggest financial decisions, healthcare practitioners where wrong information can harm, or legal professionals where trust is everything – proper SEO audits and E-E-A-T optimisation is the difference between ranking as a trusted authority versus being invisible for your most important searches.
Trust That Converts
Ready to Build Unshakeable Authority?
While competitors claim expertise without proof, you'll build verified authority that Google and customers trust. Financial advisers, healthcare practitioners, and legal professionals across Chesterfield trust us to establish their credibility where it matters most - in search results.
Complete Trust Infrastructure
Our goal was to create a professional website that simplified the mortgage process for our clients and showcased our brand. Simon helped us achieve that and more. The new site places the client front and centre, and his Local SEO strategy has helped us stand out in search results. Since we launched, our traffic has grown by 35%, and our search visibility has nearly doubled. Simon’s straightforward approach and deep expertise have been invaluable.
Hearthstone Mortgages
Chesterfield has hundreds of financial advisers, mortgage brokers, healthcare practitioners, and legal professionals. All claiming expertise. Google needs to determine who actually deserves to rank for “mortgage adviser Chesterfield” or “solicitor near me” searches. E-E-A-T signals provide the evidence.
We specialise in regulated sectors across Derbyshire where trust directly impacts conversions. A financial adviser in Matlock needs different authority signals than a dentist in Bakewell. An accountant in Staveley requires different expertise proof than a therapist in Ashbourne. Each profession has specific credibility markers Google recognises.
Local E-E-A-T also means building authority within Derbyshire’s business community. Being mentioned in the Derbyshire Times as an expert. Speaking at Chesterfield Chamber events. Being listed on Peak District business directories. Contributing to local financial planning seminars. These local authority signals compound with professional credentials and strategic link building to create unbeatable trust.
You’re not the only one. Here are some of the most common things people ask when they’re thinking about E-E-A-T Optimisation Chesterfield and what you really need to know before starting.
YMYL (Your Money or Your Life) sectors where advice affects health, finances, safety, or legal decisions. In Chesterfield, this includes mortgage advisers, financial planners, healthcare practitioners, solicitors, accountants, insurance brokers, and investment advisers. Google places websites higher when they provide transparent, honest, and expert information - essential for regulated sectors.
Through multiple signals: detailed author bios with qualifications, industry certifications prominently displayed, professional association memberships, speaking engagements, published articles, case studies with results, client testimonials, and third-party mentions as an expert. Articles featuring original research receive 2.3x more backlinks than standard content, proving expertise through unique insights.
Expertise is your knowledge and qualifications. Authority is what others say about you. You can claim expertise, but authority must be earned through industry recognition, mentions in respected publications, speaking at conferences, awards, and links from authoritative sites. Authority is external validation of your expertise claims.
Foundation elements (author bios, credentials, technical trust signals) can be implemented in 2-4 weeks. Building external authority through citations, mentions, and industry recognition takes 3-6 months. One case study showed 1400% visibility increase in 6 months through E-E-A-T of the source entity - but this requires comprehensive authority building.
No, and attempting to do so will backfire. Google uses sophisticated entity recognition to verify claims. Fake credentials, purchased testimonials, or false expertise claims are easily detected. E-E-A-T isn't something you can fake, nor is it something that you should try to fake. Success requires genuine expertise and authentic authority building.
E-E-A-T Optimisation is part of our complete SEO service (£980/month), which includes technical optimisation, content creation, link building, and ongoing authority development. For YMYL sites, E-E-A-T is the foundation - without trust signals, other SEO efforts fail. Most Chesterfield professionals in regulated sectors need the complete package to compete effectively.
This was our first website, and we weren’t sure where to start. Simon made the whole process easy and delivered a professional site that highlights our services and helps us attract local and commercial clients. He also synced our Google reviews, implemented a Local SEO strategy, and the site looks and works great on all devices too. Now we rank for key search terms in our area, and we’re getting more enquiries than ever. It’s been a fantastic experience working with Simon and Progressive Web.
Ready to grow your business online? Whether it’s building a high-performing website, boosting your SEO, or creating a Google Ads strategy, we’re here to help.