Progressive Web, a Chesterfield digital marketing consultancy with 15+ years of experience, specialises in websites, SEO, and Google Ads, transforming underperforming marketing into lead-generating success.
Professional content creation that satisfies search intent, builds authority, and converts visitors into customers.
words is the sweet spot for ranking content
average word count for voice search results
of marketers say content is highest quality lead source
more traffic than organic social media
Your website has content, but it’s not working. Generic service descriptions that could apply to any business. Blog posts that rank for nothing. Product pages that don’t convert. Content without strategy is just expensive words taking up server space.
Professional SEO content writing means creating content with purpose – every article, every page, every word designed to attract your ideal customers and guide them toward conversion. Content that demonstrates expertise, builds authority, and answers the exact questions your customers ask.
SEO drives 1,000%+ more traffic than organic social media, and 60% of marketers say content marketing is their highest quality source of leads. But only if that content is strategically created around your keyword targeting research and optimised with proven content optimisation techniques.
We create content that serves dual purposes – valuable information for your customers and strategic assets for search engines. Every piece is researched, written, and optimised to build your authority while driving qualified traffic that converts.
For mortgage advisers who need to explain complex products clearly, estate agents showcasing local market expertise, or trades demonstrating technical knowledge – strategic content writing is what separates industry leaders from commodity providers.
Content That Works
Ready for Content That Converts?
While competitors publish generic content that gets ignored, you'll have strategically crafted content that demonstrates expertise, builds trust, and guides visitors toward becoming customers. Professional content writing is the difference between having a website and having a business asset. Mortgage advisers, estate agents, and trades across Derbyshire trust our content to establish their authority and drive qualified leads.
Strategic Content Creation
Our goal was to create a professional website that simplified the mortgage process for our clients and showcased our brand. Simon helped us achieve that and more. The new site places the client front and centre, and his Local SEO strategy has helped us stand out in search results. Since we launched, our traffic has grown by 35%, and our search visibility has nearly doubled. Simon’s straightforward approach and deep expertise have been invaluable.
Hearthstone Mortgages
Content writing for local businesses requires understanding regional perspectives and local market dynamics. Your mortgage advice content needs to address Peak District property challenges. Your electrical services content should cover Derbyshire building regulations. Your estate agency content must demonstrate knowledge of Matlock, Bakewell, Dronfield markets.
Local content writing isn’t just adding town names to generic articles. It’s creating genuinely useful information that only a local expert could provide. Content that builds trust by demonstrating deep understanding of regional issues, local regulations, and community concerns.
Our content writers combine professional writing skills with technical SEO knowledge and strategic analysis to create content that ranks locally while serving your customers’ specific needs. Every article strengthens your position as the trusted local expert.
You’re not the only one. Here are some of the most common things people ask when they’re thinking about SEO Content Writing Chesterfield and what you really need to know before starting.
We work with subject matter experts and industry specialists who understand your business deeply. Every piece includes credible sources, specific examples, and detailed explanations that only true experts could provide. We also optimise for E-A-T (Expertise, Authoritativeness, Trustworthiness) signals that Google values for ranking and user trust.
Content length should match search intent, not arbitrary word counts. Simple questions might need 500 words, while comprehensive guides could require 3,000+. Most of our ranking content falls between 1,500-2,500 words because that's typically what's needed to thoroughly address topics. Quality and completeness matter more than hitting specific word counts.
Absolutely. We work with industry experts and conduct thorough research to create accurate, authoritative content for complex fields like finance, legal services, healthcare, and technical trades. Our writers understand how to make technical information accessible while maintaining accuracy and demonstrating expertise.
Professional SEO content serves both search engines and human readers seamlessly. We use natural keyword integration, clear structure with headers and bullet points, and conversational tone that engages readers while satisfying search algorithms. The best SEO content doesn't feel like SEO content - it just feels helpful and authoritative.
New content typically begins showing in search results within 2-4 weeks, with meaningful rankings developing over 6-12 weeks. However, content built on strong foundations with proper internal linking and promotion can rank faster. We track performance and optimise based on actual results rather than waiting and hoping.
Content writing amplifies every other SEO investment. Well-written content gives your technical optimisation something valuable to promote, provides natural opportunities for internal linking, attracts quality backlinks, and converts the traffic your SEO efforts generate. It's the engine that turns SEO traffic into business results.
This was our first website, and we weren’t sure where to start. Simon made the whole process easy and delivered a professional site that highlights our services and helps us attract local and commercial clients. He also synced our Google reviews, implemented a Local SEO strategy, and the site looks and works great on all devices too. Now we rank for key search terms in our area, and we’re getting more enquiries than ever. It’s been a fantastic experience working with Simon and Progressive Web.
Ready to grow your business online? Whether it’s building a high-performing website, boosting your SEO, or creating a Google Ads strategy, we’re here to help.