If you are an estate agent, then the last thing that you want is to have your website rank at number 10 on Google when someone searches for an “Estate Agency” in their city.
The good news is that there are many things that you can do to increase your ranking and produce quality SEO articles, website content and strategies. In this blog post, we will talk about ten tips for creating great content so that your website ranks higher on Google!
What is high-quality SEO content?
To create high-quality SEO content, you need to ensure that your content is topical and relevant for your audience.
You should also consider what words they might search for to help them find the content they’re looking for.
High-quality SEO content requires Expertise, Authoritativeness and Trustworthiness (E.A.T.).
The more expertise you have in your area of interest, the higher the authority level for your content because you know more about your chosen topic.
Finally, the level of Trustworthiness is essential because people recognise that the information is reliable and provides them with accurate knowledge.
These three things (E-A-T) are essential to creating high-quality SEO content, but it’s not enough. You also need to take into consideration the following:
Keep your content concise and informative – With so much information available to us these days, people don’t want their time wasted with pieces of writing that are long or contain unnecessary filler. So make yours compelling by getting straight to the point instead of rambling on.
How can high-quality SEO content help your business?
High-quality SEO helps by increasing traffic from Google searches directly to your site. When someone is searching for something online, they will often click on the highest website in Google. If your site can rank higher, then you will be able to generate more leads and sales!
There are many different ways that high-quality SEO content can help your business. For example, suppose someone is searching for an “Estate Agency” in their city, and they find themselves on the second page of Google or even lower.
In that case, it will be much more challenging to have them complete a transaction with your company, meaning that you are missing out on potential revenue because you do not have high-quality SEO content.
If someone is searching for “Estate Agents” in their city and they find themselves on the first page of Google, then that means more people will be contacting your company to help them with selling or helping them buy a new home. But, of course, this also makes it easier for you to close more deals and make money!
High-quality SEO content is any online information relevant to what you do and helps your customers or clients solve specific problems.
The goal here should always be to provide value, not just sell a product or service.
How can I improve my content for SEO?
Search engines are constantly updating their algorithms, and if you want to rank on page one for a niche keyword, your articles must adhere to the rules of search engine optimisation.
This guide will explain what these rules are and how they can be applied to help estate agents climb up Google’s rankings. In addition, below are some quality SEO guidelines that you can follow when writing your articles.
The first step to producing great content for SEO is to write quality articles. Quality means that the article should be informative, free of spelling and grammatical errors, relevant to your business niche and engaging enough for users to want to read, packed full of valuable information and compel them to share with others on social media.
Writing a blog post or an article about something that you are passionate about makes it so much easier to produce quality content. Try to write your articles with the end-user in mind. Even though you are writing for Google, don’t forget that people will be reading what you have written, and if they find value, they will share on social media, which also helps increase your rankings.
Think of all the things that frustrate you and put them into your next article. For example, “The Top Google Algorithm Updates That Every Business Owner Should Know” would be an excellent title for an informative blog post on the updates you need to know about because it frustrates many business owners!
Producing quality content means more than just writing articles; pictures also help to create great content.
Use unique images to tell a story
Visuals are a crucial part of the internet, and you can take advantage of this by including pictures in your articles, infographics or even videos (if it applies).
When we talk about “quality”, don’t forget that there is no point in putting up low-quality stock images as these will not help with SEO at all!
Google can tell if an image is from a stock library, and if it is low-quality, not relevant or doesn’t relate to your blog post, you will lose points on the quality scale.
Chose your keywords wisely
It’s also vital that the title of your articles are relevant and informative; don’t be afraid to use keywords within them as this will help you rank higher on Google but remember not to overdo it with the number of times that you say these words.
Using the exact words repeatedly may feel like the best thing to do, but this is known as keyword spamming and will most likely result in you being penalised.
Using long-tail keywords can also help you rank higher on Google, especially if the phrase is specific enough about what people are looking for in your business niche or industry.
Long-tail keywords will usually contain more than three keywords.
For example, “Ways to Increase Revenues For Your Estate Agency” would be an excellent long-tail keyword.
Long-tail keywords will also be easier to rank for because they have less competition than the shorter versions of these phrases, which means that you can get on page one much faster by targeting long-tail keywords rather than just throwing out short ones and hoping for a hit!
Make it easy for people to skim read your content
Ensure that your articles have subtitles or headers to break up the text, which will make it easier for readers to navigate through your blog posts, particularly important if they are long pieces.
Headers and sub-headers will also help Google to understand your content which in turn helps with SEO.
Using bullet points can help you keep the information at a high level without going into too much detail but still providing value for users. Just be sure that they are relevant, or you may come across as trying to produce spammy articles!
How do you produce quality content?
There are several things that you can do when producing high-quality SEO articles, website content and strategies.
We have listed the top tips below!
1. Optimise your title tags correctly. The title tag of a web page is supposed to provide an accurate and succinct description of the page’s content.
Include the main keyword in your title tags for each page of content. You can also add a couple more keywords related to what you have written about just before the description tag.
You should try and keep this between 50-60 characters. Moz have a great article that goes into great detail about title tags (https://moz.com/learn/seo/title-tag)
2. Use relevant keywords in your article and sprinkle keywords and phrases throughout your content.
Do not stuff them in (the search engines hate this). Instead, make sure you include the keyword a couple of times within the first 100 words but then continue writing naturally for another 50 to 60% of your article that is relevant, interesting and engaging! Don’t forget about long-tail keywords as well.
3. Keep text to the point
Do not write for the sake of it. Keep the content concise. Make sure that what you’ve written has clear value and covers the users’ needs.
Use the keywords that your target market is searching for to attract their attention, and make sure you write engaging content, so they don’t get bored!
4. Add a unique image or video wherever possible
Adding unique images or a video helps your article stand out. Avoid stock images, as these are often overused, and the Google A.I. can tell if an image is a stock image or unique.
You can also add forms, links or other relevant tools to help your reader if they want to take the next step with you!
Don’t forget that adding images and videos will increase your page load time, so make sure that the photos are not overly large and in the correct format.
5. Break up long paragraphs to make content easier to digest
People do not like reading large blocks of text. It is too overwhelming, and they will skip over it if possible!
Break up your content into shorter paragraphs, add bullet points or numbers where necessary to highlight important information and make sure that there are clear headings throughout the article so that people can scan through quickly looking for relevant areas of interest.
6. Include links to other pages on your website where appropriate
Adding links to relevant other pages on your website helps readers find more relevant information if they need it. By linking to similar and relevant articles, you create silos of content and ensure that related topics and products are kept together.
Topical relevance is crucial for effective SEO, and by covering the same topic in great detail, you will help Google understand that you the authority on that topic.
7. Use subheadings to make your article easy for readers to scan and understand.
Using subheadings helps people to scan your article and find relevant information quickly. They also help Google understand what an article is about to rank you higher in search results for that topic!
Remember, if you are producing high-quality content, do not worry too much about keyword density or other technical SEO factors. They will take care of themselves if you cover the topic thoroughly.
8. Optimise images by adding appropriate keywords.
Adding keywords to images helps them rank higher in image searches.
Keywords should be added at the end of an alt tag (the description that appears when you hover your mouse over a picture), and make sure it is between 50-60 characters long, including spaces!
9. Link out the high quality, relevant sources you use in your work.
When you link to relevant and quality sources, it helps your users find the best content and gives credit where it’s due!
If other sites are linking back to you, this makes Google think there is topical relevance between the two websites and will help you rank higher in the SERPS.
Topical relevance is crucial for effective SEO, and by covering a topic thoroughly, Google might conclude that you are an authority on it!
10. Reach out to influencers within your industry or niche who have a large following on social media and their blog, asking them for a backlink.
Reaching out to influencers within your industry or niche who have a large following on social media or their blog, asking them for a backlink is an effective way of getting more traffic.
11. Use active voice. Using active writing is a style of writing that we employ in English that is more direct and results in shorter sentences. It also tends to be much easier to read and understand what you’re saying.
12. Read your work before posting to help you to avoid common mistakes and check if your article is understandable.
13. Write for People First, Google Second – When writing any online information, think about who will be reading your article.
What makes high-quality SEO articles?
The most important thing about producing great SEO articles is the quality of the material. While it is essential to make sure that you include relevant keywords where appropriate, this should be one part of a larger strategy that aims to produce high-quality content for users first and foremost!
Google wants people who use their search engine to find what they’re looking for quickly and easily – if your article does not meet users’ expectations and intent, they will not return.
When writing any online information, it’s crucial to think about who will be reading it. Therefore, you should always put your users first and think about their intent when using a search engine.
If your article does not meet the user’s needs, they will most likely leave and find what they are looking for elsewhere.
What are the benefits of hiring an SEO Company?
Suppose you have a lot on your plate as a business owner. In that case, it can be worthwhile to take advantage of the expertise that larger companies have in-house and hire a professional search engine optimisation company or individual for help with increasing your online presence.
A good SEO should provide you with a thorough analysis of your current standing in the SERPs and offer suggestions to help you improve this. With quality SEO content, time spent on link building, keyword research and social media marketing will pay off much faster than one-off SEO efforts undertaken by people who are not experienced or do not have an effective strategy in place.
An experienced SEO will produce quality SEO articles and ensure that your website ranks higher in the SERPs.
How often should I create SEO articles?
As a rule of thumb, we recommend that companies write new articles each week. Creating content weekly will ensure that your website stays fresh and relevant.
For some sites, this might not be a practical goal to achieve. In that case, you should aim for at least one new post per month.
We realise there is no magic number, but articles will help your website’s search engine rankings and visibility in Google results pages (SERPs).
What is my competition doing?
One of the best ways to produce great SEO articles and content for websites is by doing some research into what other people are writing about in your industry.
Researching your competitor will allow you to see what is popular and whether there are any topics that your company can cover uniquely. It might even inspire some of the ideas for new articles!
By analysing your competition, you can figure out what they are doing well and not so well.
If you find that there is a lot of material covering specific topics, this means it’s worth writing about them too. Also, if other websites in your industry have lots of backlinks to their articles, the subject must be popular, which means people want to read more about it!
How to check if Google can see or index your article?
There are a couple of ways to check if Google can see your article.
You can also use Google Search Console to confirm that your articles do appear and rank.
Another quick way to check is using either the site: or info: search operators in Google will show you if the page has been indexed.
Grab the website URL from the address bar and paste it into Google, with either site: or info: in front of it.
For example, you may use the following query in the address bar to see whether a specific page has been indexed:
If the page is returned in the search results, it is indexed. If you don’t receive anything back, it isn’t indexed.
See the image below:
In this article, we’ve outlined many ways to produce quality content, including the importance of creating SEO articles and website content that will help your estate agent websites rank higher on Google. Let us know if there is anything else we can do to create an even better digital marketing strategy for your business!