Progressive Web, a Chesterfield digital marketing consultancy with 15+ years of experience, specialises in websites, SEO, and Google Ads, transforming underperforming marketing into lead-generating success.
Data-driven SEO audits that identify exactly why you're not ranking and what to fix first - from technical issues to AI invisibility.
of sites have broken links
have duplicate content issues
days for major algorithm recovery
experience regular server errors
You’ve been investing in SEO for months or years, but rankings are stuck at position 7. Or worse, you lost all your traffic after a Google update and nobody can tell you why. Maybe your SEO agency keeps reporting “progress” but you’re not seeing more customers.
Most SEO audits are useless – automated reports from Semrush telling you about missing meta descriptions. We do real audits using your actual Google Search Console data, not third-party guesses. We identify cannibalisation killing your rankings, content gaps competitors exploit, technical issues Google hates, and why you’re invisible in AI search results.
The websites that rank in the top 3 positions on Google get approximately 55% of the clicks (Backlinko 2023), and Google launched seven official and confirmed algorithmic updates in 2024 alone – showing why technical foundations and regular audits matter more than ever.
Our SEO audits can tear apart your current organic performance, your strategy, your resource, your website & everything inbetween. We’ll show exactly where you lost rankings, which algorithm updates hurt you, whether your budget matches your goals, and if your SEO provider is actually doing their job.
For mortgage advisers wondering why they rank page 3 for “mortgage broker Chesterfield”, estate agents whose traffic halved after the last Google update, or trades paying for SEO with no results – our audit reveals the truth.
Data-Driven, Not Guesswork
Stop Guessing What's Wrong
Your competitors are stealing your customers while you're still wondering why you don't rank. Our comprehensive audit reveals exactly what's broken and how to fix it. Mortgage advisers, estate agents, and trades across Chesterfield trust our audits to identify the real problems holding them back.
Everything Analysed
Our goal was to create a professional website that simplified the mortgage process for our clients and showcased our brand. Simon helped us achieve that and more. The new site places the client front and centre, and his Local SEO strategy has helped us stand out in search results. Since we launched, our traffic has grown by 35%, and our search visibility has nearly doubled. Simon’s straightforward approach and deep expertise have been invaluable.
Hearthstone Mortgages
Auditing a Chesterfield business means understanding local search dynamics. Your competition isn’t global corporations – it’s other Derbyshire businesses who understand the local market. We analyse what’s actually working in Chesterfield searches, not generic SEO best practices.
We examine local intent patterns – how people in Matlock search differently than those in Dronfield. We check if you’re cannibalising yourself with multiple pages targeting “electrician Staveley” or if you’re missing crucial local modifiers like “emergency”, “24 hour”, or “commercial”. 60.08% of web traffic happens on mobile devices as of January 2024, crucial for local Chesterfield searches.
Using Search Console we process hundreds of data points showing exactly how Google treats your site locally. Not projections or estimates – real data showing which Chesterfield searches you appear for, at what position, and why competitors beat you. This local lens reveals opportunities automated tools miss completely.
You’re not the only one. Here are some of the most common things people ask when they’re thinking about SEO Audits Chesterfield and what you really need to know before starting.
Free tools run basic checks - broken links, missing tags, page speed scores. They can't access your Search Console data to see actual rankings, can't identify cannibalisation, can't analyse algorithm impacts, and definitely can't check AI visibility. Our audits are driven by Google Search Console + Google BigQuery, showing real performance not guesses. We identify why rankings dropped, which content Google ignores, and whether your SEO investment is working.
Yes, this is our speciality. Using historical Search Console data, we pinpoint exactly when rankings dropped, which queries were affected, and correlate with algorithm updates. Algorithm recovery can take several weeks to months according to Google's own guidance. We identify whether it's a penalty, cannibalisation, technical issue, or competition. More importantly, we provide a recovery roadmap based on what actually caused the drop, not generic advice
Absolutely. Our Agency Performance Audit (£899) examines what they're actually doing versus what they're charging. We check if link building is happening, content quality, technical fixes implemented, and whether their reporting is honest. Many clients discover their agency has been doing minimal work while reporting "progress." We provide an unbiased assessment of value for money.
Essential part of every audit. We analyse why competitors rank above you - their content depth, topical coverage, link profile, technical superiority. Reddit and AI Overviews are taking over search results according to recent case studies. Using tools like Koray's topical mapping methodology, we identify their semantic advantages. You'll see exactly what they do that you don't, from Reddit presence to AI optimisation
Depends on website size and audit depth. Basic audits (under 50 pages): 7-10 days. Intermediate (50-500 pages): 10-14 days. Advanced (500+ pages): 14-21 days. SEO audit and implementation typically takes 2-6 weeks to complete properly. Rush service available for algorithm drops or penalties. Every audit includes video walkthrough and implementation roadmap, not just a PDF report.
The audit identifies and prioritises problems with clear fix instructions. Implementation is separate - either DIY with our guidance, through your current provider, or via our monthly SEO service (£980/month). Audit fees are credited toward monthly services if you proceed within 30 days. Recovery might not return to previous position until the next broad core update according to Google's official guidance. Most clients want us to fix what we find.
This was our first website, and we weren’t sure where to start. Simon made the whole process easy and delivered a professional site that highlights our services and helps us attract local and commercial clients. He also synced our Google reviews, implemented a Local SEO strategy, and the site looks and works great on all devices too. Now we rank for key search terms in our area, and we’re getting more enquiries than ever. It’s been a fantastic experience working with Simon and Progressive Web.
Ready to grow your business online? Whether it’s building a high-performing website, boosting your SEO, or creating a Google Ads strategy, we’re here to help.